Marketing Communications: Offline and Online Integration, Engagement and Analytics. P. R. Smith, Ze Zook
Marketing-Communications.pdf
ISBN: 9780749473402 | 586 pages | 15 Mb
- Marketing Communications: Offline and Online Integration, Engagement and Analytics
- P. R. Smith, Ze Zook
- Page: 586
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780749473402
- Publisher: Kogan Page, Ltd
Free kindle books for downloading Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith, Ze Zook DJVU 9780749473402 (English literature)
Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach. All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.
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Marketing & Communications: Market activations both ATL & BTL, marketing, mobile marketing campaigns, impact media strategies, analytics, video content creation. Online-offline integration to main line campaigns for enhanced reach & engagement. In charge of digital engagement campaigns and online marketing
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Accomplished, well-rounded data-driven marketing professional cross channel utilization, communication strategies, social engagement, and analytics. Product and Platform Customization and Integration; Onboarding, Training, and Strategy; B2B and B2C; Online and Offline Product Collateral and Documentation;
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Deliver next-generation marketing analytics—Leveraging data from Salesforce, Omnicom Group will be able to integrate sales and customer service linking offline and online customer engagement and providing "last mile" is a leading global marketing and corporate communications company.
Marketing Communications: Integrating Offline and Online with
Marketing Communications: Integrating Offline and Online with Social Media - Kindle Wedding Registry as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. Actionable Analytics
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Experience in integrated marketing communications (IMC) planning, digital marketing strategic communication planning, Google Analytics, marketing operations digital marketing materials, bridging offline and online customer experience audience engagement and generate continuous relationship with attendees
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Salesforce.com and Omnicom Announce First Ever CRM Alliance to
Deliver next-generation marketing analytics—Leveraging data from Salesforce, Omnicom Group will be able to integrate sales and customer service linking offline and online customer engagement and providing “last mile” is a leading global marketing and corporate communications company.
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Integrated marketing communications utilizing data analytics and measuring against Conduct extensive multivariate (A/B) testing to acquire engage fans and communication programs for financial advisors through online and offline
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